We have been asked before how we chose the title of the lost and expanded that into the various elements we have in place and are currently pending. It is actually fairly straight forward and simple, we felt that there was elements of what we did that were disjointed and lost and needed a central point to work from and a true identity and brand to stand behind.

People have asked why the name Lost was chosen for what we have been doing between the various blogs we have run and closed to the choice for the agency name and other upcoming projects we have in motion and the answer is complex but in an effort to simplify things a break down of key aspects is needed and that was the purpose of this blog entry.

We are asked on occasion how we conceptualized The Lost and built it to the point it is at now with the agency at the heart of this and of course, the bogs and other pieces that have been sidelined (possibly temporarily) to the projects being built in the background with a view to creating a fresh perspective and dynamic.

Opening (metaphorical) doors is a strange process when you run a business of any kind, you spend time putting together a plan based on available information and work with that but with the option to expand should it be required once you move forward to the next phase or into the next room as the door opens.

We are now on the hunt for location that fit the darker, more grungy style that our head of makeup and creative director JamesC has been building with his upcoming project site. While we have access to some amazing spots ranging from amphitheater like sections of forest park and the beach, we really want to find some semi derelict spaces that will be used as part of a wider concept that will later be included in film work.

Since our last blog time has been spent on research with the longer term plans being central to that. The end goal of this being media production with JamesC leading that as the head of makeup. What we have found that will benefit this is a range of options and avenue options to explore from YouTube channels to the download market which is an increasingly positive avenue that is going to be explored in greater detail.

The progress we are making is deliberately slow, the choice to take a road less travelled was something that may not make waves or give a huge push to notoriety, it is moving the way I wanted and allowing a greater sense of accomplishment to be play out.