How We Became The Lost

We have been asked before how we chose the title of the lost and expanded that into the various elements we have in place and are currently pending. It is actually fairly straight forward and simple, we felt that there was elements of what we did that were disjointed and lost and needed a central point to work from and a true identity and brand to stand behind.

This may seem very simplistic but its true, we were lost. What it does aside from being a brand identity is be a conversation starter and gives us poetic license to be creative around that central concept. As many will know, our creative director is a fan of abstract and surrealist art owning serval pieces by the artist Stewart Nicol Soutar in his personal collection.

From a business perspective it has given us (ironically) a baseline to work from, from the artistic perspective being “Lost” is also an artistic style that we are developing that has elements of the surreal but also a darkness that will be seen in our upcoming magazine/art project site which will get a full blog of its own detailing the long and short term goals of that project.

In short, The Lost Concept is our way of pulling all our work together under one brand and giving it a home; skills that were lost are being refined and art that would otherwise not be seen will be at the heart of our future and it is how we chose to move forward and thrive as Lost Artists.