We are asked on occasion how we conceptualized The Lost and built it to the point it is at now with the agency at the heart of this and of course, the bogs and other pieces that have been sidelined (possibly temporarily) to the projects being built in the background with a view to creating a fresh perspective and dynamic.

Opening (metaphorical) doors is a strange process when you run a business of any kind, you spend time putting together a plan based on available information and work with that but with the option to expand should it be required once you move forward to the next phase or into the next room as the door opens.

The progress we are making is deliberately slow, the choice to take a road less travelled was something that may not make waves or give a huge push to notoriety, it is moving the way I wanted and allowing a greater sense of accomplishment to be play out.